Posts Categorized: Brand Strategy

Branding a new BC craft cidery.

  Scenic Road Cider Co. is the new kid in town in the exploding craft cider market. The Kelowna-based company is a partnership between the Sebastians, and the Johals, long-time friends and cider lovers. The couples decided to take a detour from their more corporate occupations (a pilot, a court reporter, a tech entrepreneur and… Read more »

Rebranding Lighthouse Brewing Company

Recently we had the honour of rebranding Lighthouse Brewing Company, the Esquimalt beer maker that counts classic Race Rocks and IPA favourite Switchback among its lineup. Owing to a trademark issue, there was a pressing need to rename Switchback, and Lighthouse had excellent new products to introduce. The timing for a rebrand was perfect. We… Read more »